The Power of Local Email Marketing
As a small business owner you probably think that Internet Marketing is expensive, doesn’t fit into your budget, and really is only for the ‘big dogs’. You may realize the opportunities available on the Web, but you feel you probably don’t have the time or money to invest in a proper web presence. Well, a simple and effective marketing strategy you can implement immediately is an Email Marketing program. Email Marketing is a great way for any local business to enter the Internet Marketing arena and not break the bank. In fact, any profession or industry should be building an email ...
Social Media Marketing and Small Business
One of the common questions today from small business marketers is whether social media can benefit them and how. Unless you've been living under a rock for the past few years, you've most likely heard of sites like Facebook, Twitter, Foursquare, LinkedIn, and YouTube. Businesses are heading to these platforms and the fact is a presence on these platforms allows companies to engage in conversation with consumers and also serves as an outlet to drive sales through coupons and deals. Did you know that 70% of US households now use the Internet as an information source when shopping locally for products ...
One of the common questions today from small business marketers is whether social media can benefit them and how. Unless you’ve been living under a rock for the past few years, you’ve most likely heard of sites like Facebook, Twitter, Foursquare, LinkedIn, and YouTube. Businesses are heading to these platforms and the fact is a presence on these platforms allows companies to engage in conversation with consumers and also serves as an outlet to drive sales through coupons and deals.
Did you know that 70% of US households now use the Internet as an information source when shopping locally for products and services? Or that 31% of all business buyers turn to a Search Engine first when looking for a locally based product or service?
In a nutshell Social Media is relationship building and word-of-mouth advertising; and when small businesses use social media and participate on the social web in a meaningful way, it helps create a personal connection between customers and the brand. Keep in mind that Social Media is a two-way conversation; you must listen and respond to your customers. This two-way conversation will give you a better idea of your customer concerns and help you resolve any issues.
Whether it’s Facebook, Twitter, or Foursquare, it’s more important than ever to be part of the conversation because Social Media communities are breeding grounds for interaction.
Will you make the choice to join the conversation?
Posted in Social Media Marketing by .
Sep 10
26
The Power of Local Email Marketing
As a small business owner you probably think that Internet Marketing is expensive, doesn’t fit into your budget, and really is only for the ‘big dogs’. You may realize the opportunities available on the Web, but you feel you probably don’t have the time or money to invest in a proper web presence. Well, a simple and effective marketing strategy you can implement immediately is an Email Marketing program.
Email Marketing is a great way for any local business to enter the Internet Marketing arena and not break the bank. In fact, any profession or industry should be building an email list; this includes attorneys, doctors, accountants, boutiques, florists, plumbers, and salons to name a few. All can benefit from gathering email addresses from existing and potential customers.
Email Marketing keeps you in contact with your customers and allows you to build a longer lasting relationship than one that ends with a single visit and no return. Websites can’t push content to people at a later point, but with Email Marketing you can let customers know about your store sales, new products, and promotions.
Even a small amount of customer communication can be very profitable, and an Email Marketing program has the potential to generate considerable revenue. If you are not already collecting your customer contact details, today is a great day to start! Simply ask your customers whether they would like to be notified of store sales and promotions, get their contact details and your off to a great start.
Have questions about Email Marketing? Leave a comment below.
Posted in Email Marketing by .
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