As a small business owner you probably think that Internet Marketing is expensive, doesn’t fit into your budget, and really is only for the ‘big dogs’.  You may realize the opportunities available on the Web, but you feel you probably don’t have the time or money to invest in a proper web presence.  Well, a simple and effective marketing strategy you can implement immediately is an Email Marketing program.

Email Marketing is a great way for any local business to enter the Internet Marketing arena and not break the bank.  In fact, any profession or industry should be building an email list; this includes attorneys, doctors, accountants, boutiques, florists, plumbers, and salons to name a few.  All can benefit from gathering email addresses from existing and potential customers.

Email Marketing keeps you in contact with your customers and allows you to build a longer lasting relationship than one that ends with a single visit and no return.  Websites can’t push content to people at a later point, but with Email Marketing you can let customers know about your store sales, new products, and promotions.

Even a small amount of customer communication can be very profitable, and an Email Marketing program has the potential to generate considerable revenue.  If you are not already collecting your customer contact details, today is a great day to start!  Simply ask your customers whether they would like to be notified of store sales and promotions, get their contact details and your off to a great start.

Have questions about Email Marketing?  Leave a comment below.

Tags: email, email marketing, marketing, small business

This entry was posted on 26/09/2010 at 2:31 pm. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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